The 4th edition of the International Management textbook covers the basics of international business and explains broad international practice of strategic and operational managerial decision-making in light of the challenges peculiar to Russian economy. The 4th edition features a large new chapter on international tax planning, covers SME’s globalization survival issues, as well as main internationalization trends in the Russian business.The textbook is geared toward students, post-graduates, and the faculties of economic schools and other higher education facilities majoring on management, and can be recommended to wider audience of professionals who deal with international aspects of Russian companies’ business.
The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a ‘black art’, and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from ‘Likes’, ‘Followers’ and ‘mentions’ and towards pounds, euros and dollars.
The book is about both theoretical and practical aspects of Project Management in clinical trials. The audience may find explanation of different phenomena in modern clinical trials, for example, why some approaches in managing trials work and others – do not. In addition to this, the book should serve the purposes of business psychotherapy. The book is saturated with examples from real life and practical tips.
Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing. Explains how marketers can use data to learn what they need to know Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI) Provides a five-step approach in the journey to a more data-driven marketing organization Author Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events Big Data Marketing reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success.
A must have for MBA students and professional managers who need to use English at work. A part of the hugely popular Professional English in Use series, this book offers management vocabulary reference and practice for learners of intermediate level and above (B1-C1). Key MBA topics, including Leadership, Change Management and Finance are presented through real business case studies. The course is informed by the Cambridge International Corpus to ensure that the language taught is up-to-date and frequently used. Primarily designed as a self-study, the book can also be used for classroom work and one-to-one lessons. This book is a must for both students of MBA or other Business programmes and professionals who need management English.
Extraordinary opportunities for China's major financial services providers Over the past three decades, China has attained and solidified its position as the world's second-largest economy. There is now an enormous demand for Chinese financial services, especially those related to securities. Chinese Securities Companies is essential reading for anyone involved in Chinese capital markets, because this is a situation that has never been seen before. Management, profit structure, sponsor systems, reform potential—all have unique elements in China, and all are analyzed in depth in this book. Chinese securities expert Wu Xiaoqiu has developed an influential model for understanding China's capital markets in their historical perspective and creating success in this high-demand industry. Read Chinese Securities Companies to understand the four things firms must do in order to exceed the accomplishments of giants like CITIC Securities: Create international vision Develop innovative talent Establish solid capital power Engage in rigorous risk management Using this formula, developed with the aid of research from Moody's, along with a robust historical perspective, Wu Xiaoqiu has written an essential text for anyone involved in global financial services.