* Online Activities. Each chapter in this text has an Online Activities section tied to research activities using the Interactive Journal. By using the Interactive Journal to complete the exercises, readers can gain a better understanding of the chapter topics while becoming familiar with the features and strengths of the Interactive Journal. * The purchase of the textbook allows the reader four months of access to the Wall Street Journal Interactive Edition. * The Internet is unsurpassed in its ability to point readers to live examples of the main points.
Wall Street Journal Interactive for set use, with password card for website access
Book DescriptionPractical Business Math Procedures is a comprehensive introduction to the concepts and applications of mathematics to personal and commercial business problems. The text uses basic arithmetic and problem solving techniques and illustratestheir use in retailing, interest and loans, banking, payroll, taxes, investments, insurance, and a variety of other business situations. The text is well known for the motivating integration of interesting real world examples and photos from the Wall Street Journal, Kiplinger’s, and many other business journals. PBMP’s is the most popular and widely used book for this course and is carefully written and developed to support students with little math experience with practice quizzes, thousandsof exercises, color coded procedures and diagrams, supporting tutorial videos on DVD, and the highest standards of reliability and cleanliness.
The Nonprofit Handbook, 3rd Edition, set (includes Management and Fund Raising)
The On–Line Business Survival Guide in Finance Featuring the Wall Street Journal Interactive Edition
The On–Line Business Survival Guide in Accounting Featuring the Wall Street Journal Interactive Edition
The On–Line Business Survival Guide in Information Systems and Decision Sciences Featuring the Wall Street Journal Interactive Edition
Building Construction 3rd Edition with Architects Studion Companion 3rd Edition Set
LPI Observer 3rd Edition Revised (5) with LPI Self 3rd Edition and Participants Workbook 3rd Edition Set
Hospitality Marketing 4th Edition with Student Access Card for WebCT – SET
Computer Security Handbook, 3rd Edition, 2000 Cumu lative Supplement
Essentials Marketing Research 2nd Edition with SPSS Software CDRom 10.0 Set
Investments University Edition with Valuation 3rd Edition University Edition Set
Book DescriptionBusiness Marketing, 3/e by Bingham, Gomes, and Knowles provides students with the practical foundation they will need to become successful business marketers. By addressing real issues that face business-to-business (B2B) marketers as well as the newest developments and insights into this rapidly changing field, the authors provide a practical introduction to this important marketing area. Business Marketing focuses on general business marketing, e-commerce/internet marketing, and business ethics. The new edition features a wealth of pedagogical aids which add structure and depth to the learning process. From end-of-chapter reviews of the Concept Questions and Chapter Cases, to the real-world profiles found in the Business Marketing in Action, Strategy at Work, and What Would You Do? boxes, the 3rd Edition of Business Marketing actively involves students in the real world of business marketing.