Critical and Creative Thinking: A Guide for Teachers reveals ways to develop a capacity to think both critically and creatively in practical and productive ways. Explains why critical and creative thinking complement each other with clear examples Provides a practical toolkit of cognitive techniques for generating and evaluating ideas using both creative and critical thinking Enriches the discussion of creative and critical intersections with brief “inter-chapters” based on the thinking habits of Leonardo da Vinci Offers an overview of current trends in critical and creative thinking, with applications across a spectrum of disciplines
Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing. Explains how marketers can use data to learn what they need to know Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI) Provides a five-step approach in the journey to a more data-driven marketing organization Author Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events Big Data Marketing reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success.
Praise for 60-Minute Brand Strategist "A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world." —Angela Ahrendts, CEO, Burberry "Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society." —Mauro Porcini, Chief Design Officer, PepsiCo Inc. "Idris's book teaches us how to engage today's increasingly cynical consumers on a deeper emotional level to build real equity and leadership. He demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends!" —Blair Christie, SVP and CMO, Cisco Systems, Inc. "It's rare to find a book that's both inspiring and practical but Idris nailed it! He has crafted the ultimate guide to brand building in the connected world with visual clarity and thought-provoking strategy." —Eric Ryan, cofounder, Method Products, Inc. This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. 60-Minute Brand Strategist offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combi-nation of perspectives from business strategy, customer experience, and even anthropology, this new and updated edition outlines the challenges traditional branding faces in a hyper-connected world. This essential handbook of brand marketing offers an encyclopedia of do's and don'ts, including new case studies of how these concepts are being used by the world's most successful and valuable brands. 60-Minute Brand Strategist is your battle plan, filled with powerful branding tools and techniques to win your customers' hearts and defeat the competition.
Don't squander your most valuable resource! Collectively, your workers are your company's most important and most valuable asset. To make the most of this asset, nothing beats quantitative performance and investment measurement. Learning and Development is an 80 billion-dollar industry, and every valuable employee represents a sizable investment on the part of your company. To keep your business moving forward, effective management of human capital is crucial. It generates plenty of data, and deep analysis of this data helps you provide feedback and make adjustments to capitalize on the combined knowledge, skills, and creativity of your workers. Developing Human Capital: Using Analytics to Plan and Optimize Your Learning and Development Investments provides a guidebook for collecting, organizing, and analyzing the data surrounding human capital so you can make the most of your employees' potential. Use predictive analysis to optimize human capital investments Learn effective study design and alignment Get the tools you need for measurement, surveys, and analysis Decide what to measure and how to measure it Outline your company's current and future analytics technology needs Map data sources, and overcome barriers to data collection Authors Gene Pease, Bonnie Beresford, and Lew Walker provide case studies in which major companies applied human capital analytics to guide people decisions, and expand upon the role of analytics in Learning and Development. Developing Human Capital: Using Analytics to Plan and Optimize Your Learning and Development Investments is an essential guide to 21st century human resources and management practices, and can keep you from squandering your company's most valuable resource.
Investing for a Lifetime is designed to make saving and investing understandable to the investor. Wharton Professor Richard C. Marston, 2014 recipient of the Investment Management Consultants Association’s prestigious Matthew R. McArthur Award, guides an investor through the main investment decisions throughout a lifetime. Investing for a Lifetime shows: how younger investors can set savings goals how both younger and older investors can choose investment portfolios to achieve these goals how investors can sustain spending once reaching retirement. Younger and older investors alike should understand savings goals that will provide enough income to sustain spending in retirement. They should devise rates of saving that allow them to reach their goals by the time of retirement. Though retirement is often the main goal of investing, it’s not the only one. Marston discusses how funding a child’s education or saving for a down payment for a home affects overall saving. Sensible investing is also necessary for savings goals to be realized. Investing need not be complicated, but Marston explains that a diversified portfolio should include a mix of different types of U.S. stocks, foreign stocks, real estate as well as bonds. He describes each of these asset classes and shows how they fit in an investor’s portfolio. He shows how investors can monitor the performance of their portfolios by establishing benchmarks for each asset class to judge how well their investments are doing. He focuses particular attention on those investors nearing retirement. In today’s low interest rate environment, he discusses whether it is possible to fund retirement from interest and dividends alone. He shows how savings combined with Social Security can fund retirement spending. And he asks how the “New Normal” of lower returns might force investors to save more than in past decades, and to spend less in retirement than in the past. Investing for a Lifetime is for investors who want to understand more about the savings and investment process, particularly those who worry about whether their retirement savings will last a lifetime.
If you're a working woman who wants to get ahead, S.K.I.R.T.S. in the Boardroom will equip you with the strategies you need to combine confidence and compassion, style and substance, and beauty and brains for professional success. It will help you navigate the male-dominated corporate world and keep you inspired when you're unmotivated and unsatisfied with your career. A must for any woman who wants to maximize her professional potential, this book offers sensible, straightforward, and long-overdue advice.
Pocket Dictionary of Finance An essential reference for busy finance professionals, the Pocket Dictionary of Finance will help you keep up-to-date with the latest terminology. Over 5,000 clear definitions of key finance terms Compiled by an international team of expert researchers and information 1 specialists Covers the fields of accounting, currency & exchange, economics, insurance, markets, regulation, risk, statistics, investments, and treasury management Abbreviations, acronyms, and jargon clearly defined Mini-essays explain more complex concepts Reflects the language of the global finance industry
In "Delta of Venus", Anais Nin conjures up a glittering cascade of sexual encounters. Creating her own 'language of the senses', she explores an area that was previously the domain of male writers and brings to it her own unique perceptions. Her vibrant and impassioned prose evokes the essence of female sexuality in a world where only love has meaning. Her second volume of erotic writings, "Little Birds", is also published by Penguin.
From the internationally bestselling author of the high fantasy series The Books of Pellinor comes a powerful story about the exploitation of indigenous people by the First World. Endorsed by Amnesty International as contributing to a better understanding of human rights, this poetic coming-of-age story combines magical realism and fable, and features beautiful black-and-white chapter illustrations. Simbala's village has two treasures: the River, their road and their god; and the Book, their history, their oracle and their soul. Simbala is a Keeper of the Book, the latest in a long line of women who can use it to find answers to the villagers’ questions. As developers begin to poison the River on which the villagers rely, the Book predicts change. But this does not come in the form that they expect; it is the sympathetic foreigner who comes to the village who inflicts the greatest damage of all.
The most useful and fascinating book about time management. Gleb Arhangelsky is the founder of the time management movement in Russia, initiator of the time management fellowship, and head of corporate time management projects for RAO UAC, PricewaterhouseCoopers, Wimm-Bill-Dann and others. Gleb is the CEO of Organizatsiya Vremeni (Time Management) consultancy, author of the groundbreaking monograph Time Management (2003). Time Drive, his second book, is written in a different, less scientific manner. The book is based on real examples and contains step-by-step guides, thus allowing every modern manager to find an answer to the most important question - how can more be completed more in less time? The book also contains tips for work time management at work and relaxation, motivation, goal-setting, prioritization, effective reading, etc. The range of issues covered by the book is so wide and the solutions are so universal that it can be recommended to almost any category of readers. 2-е издание на английском языке. Перевод 18-го русского издания.
Rarely does adolescent love reach its full potential, but what happens when two young lovers reunite after eleven years? Time has transformed Pilar into a strong and independent woman, while her devoted childhood friend has grown into a handsome and charismatic spiritual leader. She has learned well how to bury her feelings . . . and he has turned to religion as a refuge from his raging inner conflicts. Now they are together once again, embarking on a journey fraught with difficulties, as long-buried demons of blame and resentment resurface after more than a decade. But in a small village in the French Pyrenees, by the waters of the River Piedra, a most special relationship will be reexamined in the dazzling light of some of life's biggest questions.
The Danube is Europe's Amazon. It flows through more countries than any other river on Earth - from the Black Forest in Germany to Europe's farthest fringes, where it joins the Black Sea in Romania. Andrew Eames' journey along its length brings us face to face with the Continent's bloodiest history and its most pressing issues of race and identity. As he travels - by bicycle, horse, boat and on foot - Eames finds himself seeking a bed for the night with minor royalty, hitching a ride on a Serbian barge captained by a man called Attila and getting up close and personal with a bull in rural Romania. He meets would-be kings and walks with gypsies, and finally rows his way beyond the borders of Europe entirely...