Design for the Real World has, since its first appearance twenty-five years ago, become a classic. Translated into twenty-three languages, it is one of the world's most widely read books on design. In this edition, Victor Papanek examines the attempts by designers to combat the tawdry, the unsafe, the frivolous, the useless product, once again providing a blueprint for sensible, responsible design in this world which is deficient in resources and energy.
Intended for both the student and the practitioner, this is the first user-centered design casebook. It follows the Harvard Case study method, where the reader is placed in the role of the decision-maker in a real-life professional situation. In this book, the reader is asked to perform analysis of dozens of UCD work situations and propose solutions for the problem set. The problems posed in the cases cover a wide variety of key tasks and issues facing practitioners today, including those that are related to organizational/managerial topics, UCD methods and processes, and technical/ project issues. The benefit of the casebook and its organization is that it offers the new practitioner (as well as experienced practitioners working in new settings) the valuable practice in decision-making that one cannot get by reading a book or attending a seminar.*The first User-Centered Design Casebook, with cases covering the key tasks and issues facing UCD practitioners today.*Each chapter based on real world cases with complex problems, giving readers as close to a real-world experience as possible.* Offers "the things you don't learn in school," such as innovative and hybrid solutions that were actually used on the problems discussed.
A sighted person primarily interacts with the world through visual input that is eye. It is natural to assume that information about what someone is looking at in any given moment would be influential in determining how that person interacts with the world. The notion that useful conclusions could be drawn from the movement of eyes has been around for well over a century. Knowledge of such interactions will be useful in designing a powerful, intuitive and effective user interface and consequently revolutionize human computer interface (HCI) design. For people with disabilities, computers can be an essential tool for communication, environmental control, education and entertainment. However traditional HCI is not suitable for person with disability. The custom solutions targeted for disabled persons are expensive and require wearing relatively complex gears. This work is motivated by the goal of providing an inexpensive non-contact eye based HCI for people with motor difficulties. A camera interfaced to a PC is used for blink detection and tracking the movement of the user. The algorithm developed for tracking eye location can also handle movement of the body and head of the user.
THE ULTIMATE GUIDE TO STRATEGIC MARKETING: REAL WORLD METHODS FOR DEVELOPING SUCCESSFUL, LONG-TERM MARKETING PLANS
"The choice of Real Stuff is judicious. The Computers in the Real World sections are interesting to read and should widen the horizons of the too often too tech-oriented Sophomores and Juniors. On the whole this is a very solid book and the success of the third edition is assured as has been the success of its two predecessors". Jean-Loup Baer, University of Washington "I am very impressed with the new sections "Computers in the Real World." It is very interesting and speaks to the students who would like to feel a connection between classroom materials and real-world applications. I am very pleased with the manuscript for the third edition. This revision is well-updated and a comprehensive introduction to the hardware and software fundamentals". David Brooks, Harvard University "The logical development and explanations and examples were always great to begin with. The Historical Perspectives have become even better - they are part of the book that I enjoy most". David Harris, Harvey Mudd
There is an ever increasing need for real time tracking of equipment in every sector of the economy as the world evolves into a more fast pace environment in technology, manufacturing and servicing industries. The tracking system was first incorporated into the aviation industry to track flights which made it easier for flow of traffic and to identify air planes plying the air space, in the freight business metal containers are marked with invincible metal paints which eases logistics in the sea port. The technology has become more popular in recent times as the concept has evolved into a more miniature form; supermarkets and stores use metallic strips to secure goods from theft, this is considered as a form of tracking, In the industry sector tracking of mobile equipment is of great importance as they can be easily misplaced or stolen, also used in telecommunication to track mobile phones. Radio Frequency identifiers are placed on peoples these day and their location can be tracked on a GPS. The purpose of this work is to design and evaluate a Real Time Tracking System that can be implemented in a hospital to locate important medical equipment within the building.
Admen, Mad Men, and The Real World of Advertising is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture. Dave Marinaccio, cofounder and the Chief Creative Officer at LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international bestseller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new book takes us inside the world of advertising, offering stories and observations from his three decades at some of America's best-known agencies, working with clients from Pizza Hut to the Holocaust Museum. In short, punchy chapters, Dave pulls back the curtain and shares his insights on how marketing decisions are made and other lessons. His topics range from logos, the big idea, and selling perfume to how we undervalue our gifts, to do-overs, celebrities, and "meetingsmanship." And more than a few lessons turn out to be apt not just for business but for our stressed-out lives.
The ability to reliably detect and track human motion is a useful tool for higher-level applications that rely on visual input.Interacting with humans and understanding their activities are at the core of many problems in intelligent systems,such as human-computer interaction and robotics. An algorithm for human motion detection digests high-band width video into a compact description of the human presence in that scene. This high-level description can then be put to use in other applications like automated surveillance system for security conscious venue's like airports, museums, casinos and government installations.
Welcome to the Real World – You?ve Got an Education, Now Get a Life! Revised and Updated
With hardware capabilities and customer expectations rising every new game console generation, efficient visibility algorithms become a more and more crucial part of every modern rendering engine. Although GPUs built into the consoles become better each generation, game developers are always striving to get more performance and better quality out of a game console. Therefore it is a must to employ powerful visibility algorithms which allow the developers to render more complex scenes while maintaining smooth framerates. This book explores whether current state-of-the-art visibility algorithms can be used on game consoles, and describes the layers of abstraction needed in developing a multi-platform rendering engine. This book focuses on the design and implementation of a rendering engine for major current-gen platforms, such as Microsoft Windows, the Microsoft XBox360, Sony''s PlayStation 3 and the Nintendo Wii, dealing with the vastly different platform architectures. It shows how visibility algorithms are developed and integrated into the rendering engine, and enhanced and tailored to specific hardware needs and capabilities.
A Free and Ordered Space – The Real World of the University
This book is a collection of lectures given in July 2007 at the Les Houches Summer School on "String Theory and the Real World: From particle physics to astrophysics". Provides a pedagogical introduction to topics in String Theory, and Cosmology Addresses each topic from the basis to the most recent developments Covers the lectures by internationally-renowned and leading experts
This volume comprises some issues related to the social communication in the real and virtual world, and its dimensions of marketing, management and tourism, including psycho-social aspects. It is an approach of some important issues related to the theme and expands the existing research and knowledge streams in this disciplines of science and practice, with emphasizing an interdisciplinary approach. The editors hope for contribution to the more wide social and scientific discussion on the theoretical and practical use of communication in real and virtual world in aspects of marketing, management and tourism.