The 4th edition of the International Management textbook covers the basics of international business and explains broad international practice of strategic and operational managerial decision-making in light of the challenges peculiar to Russian economy. The 4th edition features a large new chapter on international tax planning, covers SME’s globalization survival issues, as well as main internationalization trends in the Russian business.The textbook is geared toward students, post-graduates, and the faculties of economic schools and other higher education facilities majoring on management, and can be recommended to wider audience of professionals who deal with international aspects of Russian companies’ business.
Нож с фиксированным клинком Kirk Rexroat O.S.S. (Office of Strategic Services) Thumb Dagger, Solid Damascus 4.8 см.
3m Cable Management Organizer w/Pipe Clamps Made of PET Dortmund and PVC material, flexibility, wear-resistant, and retardant. Comes with non-slip pipe clamps, can wrap your cable and make your desk neat. Used to manage diameter less than 13mm cables, can manage at most 3pcs cables. Widely applied at the home, hotels, companies, Internet cafes etc. How to Use It Open the clip organizer, and put all cables in it Pull the top part of organizer from the cable tidy wrap Move the organizer gently down straight, then can put all cables in the cable wrap Wrapped cables in the wire tidy wrap, and cut off the unnecessary cable wrap Specifications Brand Name WSKEN Material PET Dortmund & PVC Product Length 3m Weight 240g Package Content 1 x Cable Organizer, 1 x Y-Pipe Clamp, 3 x Pipe Clamps, 1 x 3M Double Side Sticker
The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a ‘black art’, and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from ‘Likes’, ‘Followers’ and ‘mentions’ and towards pounds, euros and dollars.
Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing. Explains how marketers can use data to learn what they need to know Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI) Provides a five-step approach in the journey to a more data-driven marketing organization Author Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events Big Data Marketing reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success.